Juan Aristizabal

Juan is the founder and director of PC-12, one of the most respected races in the Adventure Racing World Series—an elite global circuit of week-long, non-stop multisport expeditions that demand exceptional logistics and leadership. His races are consistently ranked among the best in the series, attracting top international teams and setting the standard for race organization worldwide.

Beyond competition, Juan has led complex corporate adventure programs, including recent experiences for Colombia’s largest newspaper, El Tiempo. A passionate cyclist and founder of P.Tencia—a development team supporting emerging talent—Juan is deeply embedded in Colombia’s outdoor and endurance sport culture. His influence, reputation, and relationships open access to extraordinary terrain and people, making him an essential force in shaping Colombia into a world-class adventure destination.

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